FROOTI

 Frooti, or Mango Frooti, as it is popularly called, is one of the largest-selling mango drinks in India. It is the flagship product of and the most successful drink offered by Parle Agro India Pvt. Ltd. in India and Parle Agro Nepal Pvt. Ltd. in Nepal. Frooti was launched in 1985 in TetraPak packages.  Frooti brought Tetra Pak into India. It is also now available in PET bottles and rectangular shaped packs. Frooti is exported to the United States, Canada, the United Kingdom, the United Arab Emirates, Saudi Arabia, Malaysia, Maldives, Singapore, Thailand, New Zealand, Australia, Mozambique, Ghana, Malawi, Zambia, Nigeria, Tanzania, Japan, Ireland, etc. Frooti is currently endorsed by Shah Rukh Khan, in India.

Frooti still holds a dominant position in the Rs300 crore tetrapak fruit juice (TFJ) market. 
Frooti over these years have carved out a niche for itself in the market. Frooti instantly caught the fancy of Indian consumer with its tetrapak and some smart campaigns. Initially the drink was positioned as a kids drink. The product was perceived as a healthy fruit drink by the mothers . So within a short span of time ,the brand was an alternative to the “unhealthy” colas.

 Parle Agro partnered with DaCunha Communications to give birth to Frooti. The launch budget for Frooti was approximately Rs 20 lakh and most of it was spent on TV communication.