According to AMA “A brand is a customer experience a
represented by a collection of images and ideas; often, it refers to a symbol
such as a name, logo, slogan, and design scheme, brand recognition and other
reactions are created by the accumulation of experiences with the specific product
or service, both directly relation to its use and through the influence of
advertising, design, and media commentary.”
Frooti as a brand can be critically analysed as follows:
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